We built 1one.shop because
most creators undercharge.

Our mission

1one.shop exists to close the pricing knowledge gap. For decades, professional pricing methodology was locked inside industry associations, paid consulting engagements, and expensive business school courses. The result was a two-tier system: established businesses with margins and savings, and new entrants slowly going broke between bookings because they had no framework for setting profitable rates.

We started 1one.shop to democratize that knowledge. Every calculator on this site uses the same Cost of Doing Business (CODB) framework that the Professional Photographers of America has taught for years, that the National Restaurant Association publishes for food service operators, and that freelance industry associations recommend. We translated that methodology into free, browser-based tools that any maker or freelancer can use in under five minutes.

The goal is not to make every small business rich. The goal is to make sure no creator goes bankrupt because they did not know their real hourly rate was $14 instead of the $45 they thought it was. Sustainable pricing is the foundation of a sustainable creative career — and sustainable creative careers are what keep craft, photography, food, and independent service businesses alive in our communities.

Our story

The idea for 1one.shop came from a single conversation in late 2024. A friend — a talented wedding photographer in her third year of business — mentioned she had shot 22 weddings that year and grossed just over $48,000. She was exhausted, her equipment was aging, and she was considering quitting photography to take a corporate job. When we sat down and ran her numbers through a CODB framework, we discovered her true hourly rate was $19 per working hour — less than she had made as a barista in college.

The problem was not her talent. The problem was her pricing. She had set her package price based on what she saw other mid-level photographers charging on Instagram, without ever sitting down to calculate her actual costs. Her second shooter fee, her album lab costs, her software subscriptions, her annual equipment fund, her self-employment tax, her retirement contribution — none of it was in the price.

We built her a spreadsheet. The spreadsheet said her minimum profitable wedding package was $3,400, not the $2,200 she had been charging. She raised her prices, lost two bookings in the first month, and then booked nineteen weddings the following season at the new price. She made $74,000 instead of $48,000, worked one fewer wedding, and stopped questioning whether photography could be a real career.

That spreadsheet became the first calculator on this site. Every calculator since has been built the same way: take a real working professional, run their real numbers, identify the costs they have been ignoring, and turn the math into a tool anyone can use.

Our methodology

Every calculator on 1one.shop follows the same five-step methodology, derived from the CODB framework that has been the standard in professional creative and service industries since the 1990s.

1. Count every hour

The most common pricing mistake is counting only the visible hours — the hours you are in front of the client. Photographers count coverage hours but forget editing. Tutors count session time but forget prep and travel. Translators count translation time but forget project management and revisions. Every calculator on this site forces you to enter the invisible hours too, because those hours are real and they have to be paid for.

2. Allocate overhead per hour

Overhead is the money you spend whether or not you have a client — software subscriptions, insurance, equipment depreciation, marketing, professional dues, accounting. Most creators guess at overhead and usually guess 50% low. Our calculators ask you to enter overhead per hour explicitly, which forces you to actually compute it. The first time you do this exercise, the number will shock you.

3. Build in profit

Your hourly rate is not your profit. Your hourly rate covers your labor and your overhead. Profit comes from the profit buffer — a percentage added on top of the labor and overhead subtotal. Without a profit buffer, every unexpected expense comes out of your own pocket. Every calculator on this site includes a profit buffer field, and we strongly recommend keeping it at 15% or higher.

4. Account for taxes

Self-employment tax in the United States is 15.3% on top of federal and state income tax. Freelancers who set their rates without grossing up for taxes are often shocked at tax time to discover they owe thousands they did not budget for. While our calculators do not calculate taxes directly (tax situations vary too widely), our guides walk through how to gross up your target income for taxes before entering it into the calculator.

5. Verify against reality

After you run the calculator, check the result against three reality tests: (a) Does your per-hour take-home exceed your local minimum wage? (b) Does your recommended price fall within the published range for your industry and market? (c) Can you confidently explain the price to a skeptical client using the cost breakdown? If the answer to any of these is no, the inputs need adjustment — not the formula.

Who we serve

1one.shop is built for six core audiences, each with their own cost structures and pricing traditions.

• Photographers — wedding, portrait, event, drone, and videography professionals using the CODB framework from the Professional Photographers of America.
• Etsy and handmade sellers — makers of jewelry, soap, candles, pottery, knitting, and custom goods who need to account for platform fees, materials, labor, and packaging.
• Food and bakery businesses — home bakers, food truck operators, caterers, and small cafe owners using food cost percentage methodology from the National Restaurant Association.
• Freelance translators and interpreters — language professionals pricing per-word, per-line, per-hour, or per-day using American Translators Association benchmarks.
• Tutors and educators — home tutors, online tutors, music teachers, language tutors, and yoga instructors using cost-of-living-adjusted rate frameworks.
• Service business owners — personal trainers, makeup artists, salon professionals, cleaners, lawn care operators, and handymen pricing by hour, project, or service tier.

If you do not fit neatly into one of these categories, the Pricing Strategy guides on this site cover general principles that apply across all service and creative businesses. Start with the Pricing for Profit guide and work outward.

Editorial standards

Every calculator and guide on 1one.shop is reviewed against four editorial standards before publication.

1. Accuracy — formulas must be mathematically correct and verifiable. We publish the formula on every calculator page so users can audit our math.
2. Transparency — every input field has a hint explaining what to enter and why it matters. No black boxes.
3. Currency — fee structures, tax rates, and industry benchmarks must be current as of the most recent quarterly review. Each page displays a "last updated" date.
4. Originality — all content is written by our editorial team. We do not scrape, rewrite, or republish content from other sites. Every guide is grounded in real industry practice and cites its sources.

Contact us

We answer every legitimate email personally, usually within 48 hours. If you have a question about a calculator, a suggestion for a new tool, a correction to a fee structure, or a story about how a calculator helped your business, we want to hear it. Reach us at contact@1one.shop or through our contact page.

If you spot an error in a calculator or an outdated fee, please tell us the specific calculator, the specific input or output, and the source we should check. We will review and update within two weeks for material errors.